The New England Journal of Medicine recently published an article by Sachin Jain on practicing medicine in the age of Facebook. Here is an excerpt:
The issues raised by access to online media are in many ways similar to issues that physicians and medical institutions have dealt with for generations. Physicians, after all, are members of real-life communities and might be observed in public behaving in ways that are discordant with their professional personas. During medical training, the importance of maintaining professional distance — however much one desires to have a close, meaningful relationship with one’s patients — is taught by educators and reinforced by the use of beepers and paging services meant to shield physicians from their patients. What is different about the online arena is the potential size of the community and the still-evolving rules of etiquette.
Last week’s BMJ has an article sponsored by the Wellcome Trust on online video sharing and patient privacy:
In 18th century London a popular form of entertainment was to tour the Bethlem asylum for a penny to look at the “lunatics.” Similar forms of voyeuristic entertainment have resurfaced and are alive and well today and available free on the internet. While preparing a scientific manuscript on rabies we came across several disturbing videos posted on YouTube showing footage of patients with rabies. In one video of a child with rabies is embedded the text “CrazyShit.com” and “This shit’s for you!” Some of the accompanying comments, posted by viewers, are equally distressing: “Funniest shit i seen all week”; “He’s screaming at a glass of water. IT’S FUNNY!!!”; “Fuck the family and fuck u! u tree huggin hippie. Don’t click on the video if u think its wrong.” These comments are clearly extremely distasteful and show no respect to the patient or his family. We see no purpose in these videos being made available to this audience in this form.
